5 Reasons why a career in natural therapies rocks

Thinking of a career in natural therapies? Five reasons why this is a very clever decision.


What are you looking for in a dream career? Good job prospects? Meaning and happiness? Flexibility? Self-employment? If these are appealing, you might want to look into complementary therapies.

Complementary therapies, also called natural therapies, are now widely accepted in Western medicine. Specialists in fertility, aged care, cancer and other chronic conditions recommend complementary therapies alongside medical treatment to improve mood, decrease stress, decrease pain and more. Organisations that follow this idea include the Cancer Council of Western Australia, Parkinson’s Victoria and the UK’s NHS.

Here are 5 reasons a career in complementary therapies rocks:

1.                 Massive employment opportunities

This field is growing at an exponential rate. While people in other industries are biting their nails, worried about what the future holds, complementary therapies are steaming ahead.

  • In 2006, 8000 people were employed in complementary therapies, compared with 4700 in 1996. Fast-forward to 2017 and there are now 35,000 people employed in the field.
  • The global alternative and complementary therapy market was valued at USD 40.32 billion in 2015. This is expected to rise to an incredible USD 196.87 billion by 2025.
  • Australia has one of the highest rates of complementary therapy use in the developed world, with nearly 70 percent seeking out at least one type of therapy over a 12-month period.


Thinking of a career change to one in natural therapies? Head over to Your Career Change Guide


2.                 Do what you love

A career in wellness is good for the soul. Our students consistently say that ‘meaning’ or being able to make a positive impact in the world is what drew them to complementary therapies. Research shows that meaning is even more important than happiness. Employees who have a sense of meaning stay at their job longer, have higher job satisfaction and are more engaged.

3.                 Flexible and entrepreneurial

Forget ‘working for the man’. This is a field defining its own boundaries and has a high rate of entrepreneurship. You could work:

  • In a clinic from home or in a shared workspace, working your own hours
  • Mobile in the corporate world, visiting individual businesses and treating their employees
  • At a pre-existing complementary therapies clinic
  • At a gym, sports or leisure centre with people who have physical complaints
  • Alongside counsellors or coaches to help people with mind blocks, or
  • Alongside professionals in Western medicine, such as specialists in fertility or chronic conditions.

4.                 Diverse career options

Kinesiology, along with all types of complementary therapies, is witnessing a surge of popularity thanks to society’s focus on preventative health and holistic wellness. Other therapies include:

  • Naturopathy
  • Chinese medicine
  • Massage
  • Yoga
  • Meditation
  • Hypnotherapy
  • Acupuncture
  • Reflexology
  • Reiki
  • Aromatherapy
  • Chiropractic (yes, this is classed as a complementary therapy!)

5.                 Complement your current career

Often when you choose a job or course there is one, and only one, pathway after study but in complementary therapies you can ‘mix and match’ therapies to personalise your own career path. Or, you can add on a therapy to complement your current job. Other health and wellness careers, such as personal training, counselling, beauty or chiropractic, are ideal contenders.

If you want to know more about studying Kinesiology and natural therapies, contact us today on (08) 9330 7443 or visit our course FAQ page. Most of our students are career changers, so you’re in good company.

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